At The Cows, we believe that doing good and having fun go hoof-in-hoof — and during the Body20 Cares campaign, we got to experience both in the most incredible way.

From April through May 2025, our friends at Body20 Global ran a nationwide campaign that turned wellness into a force for good. For every new member who joined a Body20 studio, 50% of the joining fee was donated directly to CHOC Childhood Cancer Foundation SA.

Together, with the passion of their teams and members, Body20 raised a phenomenal R151,525 to support families facing childhood cancer.

Why This Matters to Us

CHOC provides essential support to children and families across South Africa — from accommodation near treatment centres to emotional guidance and care. And at The Cows, we exist solely to raise funds and awareness for CHOC through events, wild antics, and a big-hearted herd of moo-vers and shakers.

The Body20 community didn’t just help — they charged in alongside us, with energy, heart, and purpose.

It’s More Than Numbers

Beyond the R151K raised, this campaign gave new Body20 members a unique beginning to their fitness journey — one rooted in compassion and connection. Their first step into wellness also became a step toward healing for someone in need.

“What’s also really great is that all our new members feel connected to CHOC now. They know their journey started with purpose.”
— Philip Hughes, CEO of Body20 Global

Our Ongoing Gratitude

While this campaign has officially ended, the ripple effect continues. And as Body20 turns “Body20 Cares” into a year-round initiative, we’ll be right there — cheering them on, ringing our cowbells, and loving life loudly.

To every coach, franchisee, member, and staff member at Body20: THANK YOU. You’ve helped change lives. You’ve helped keep hope alive.

“You don’t understand the impact… but the magnitude of what you’ve done will live on in these families forever.”
— Hedley Lewis, CEO of CHOC SA

We’re proud to moo-ve with you.